{"id":3156,"date":"2022-11-15T13:31:06","date_gmt":"2022-11-15T11:31:06","guid":{"rendered":"https:\/\/www.wowcomunicacio.com\/branding\/"},"modified":"2025-05-12T12:51:08","modified_gmt":"2025-05-12T10:51:08","slug":"branding","status":"publish","type":"page","link":"https:\/\/www.wowcomunicacio.com\/es\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"

[vc_row full_width=\u00bbstretch_row\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbsect-small\u00bb][vc_column][vc_row_inner el_class=\u00bbportfoliorow\u00bb][vc_column_inner width=\u00bb2\/3″][vc_column_text css_animation=\u00bbbottom-to-top\u00bb el_class=\u00bbtext\u00bb]<\/p>\n

M\u00e1s all\u00e1 del logotipo<\/h4>\n

[\/vc_column_text][vc_column_text css_animation=\u00bbbottom-to-top\u00bb css=\u00bb\u00bb el_class=\u00bbtext\u00bb]<\/p>\n

Agencia de Branding Andorra<\/h1>\n

[\/vc_column_text][vc_empty_space height=\u00bb40px\u00bb el_class=\u00bbrwdhide\u00bb][vc_column_text css_animation=\u00bbnone\u00bb el_class=\u00bbtext\u00bb]En un contexto cambiante, las marcas deben encontrar su espacio, la raz\u00f3n de ser que las conecte con sus usuarios. En el punto de uni\u00f3n entre el usuario y la marca, surge la esencia de la marca , la gu\u00eda que debe permitir desarrollar toda la
\nestrategia de branding<\/b> para avanzar con coherencia y perspectiva.<\/p>\n

La identidad de marca<\/b> debe trascender el simple
\nlogotipo<\/b>. Creamos proyectos que parten del territorio y personalidad de marca para definir su forma y colores.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbblock-right sect-large big-image\u00bb][vc_column][vc_empty_space height=\u00bb64″ el_class=\u00bbrwdshow\u00bb][vc_row_inner disable_element=\u00bbyes\u00bb][vc_column_inner][vc_raw_html]PGRpdiBjbGFzcz0iZW1iZWQtY29udGFpbmVyIj48aWZyYW1lIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzUwNjk2OTQyMz9hdXRvcGxheT0xJmFtcDtsb29wPTEmYW1wO2F1dG9wYXVzZT0wJmFtcDtiYWNrZ3JvdW5kPTEiIHdpZHRoPSI2NDAiIGhlaWdodD0iMzYwIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImF1dG9wbGF5OyBmdWxsc2NyZWVuOyBwaWN0dXJlLWluLXBpY3R1cmUiIGFsbG93ZnVsbHNjcmVlbj0iIj48L2lmcmFtZT48L2Rpdj4=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=\u00bbyes\u00bb css=\u00bb.vc_custom_1671457218199{background-image: url(https:\/\/www.wowcomunicacio.com\/wp-content\/uploads\/2022\/11\/ConcursLlengua_Coloms-2.jpg?id=3123) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_column_inner][vc_empty_space height=\u00bb820″][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u00bb3840″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb css_animation=\u00bbtop-to-bottom\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbsect-large\u00bb][vc_column][vc_row_inner el_class=\u00bbportfoliorow\u00bb][vc_column_inner width=\u00bb2\/3″][vc_column_text css_animation=\u00bbbottom-to-top\u00bb css=\u00bb\u00bb el_class=\u00bbtext\u00bb]<\/p>\n

Estrategia de marca Andorra<\/h2>\n

[\/vc_column_text][vc_column_text css_animation=\u00bbbottom-to-top\u00bb el_class=\u00bbtext\u00bb]Nuestro compromiso es el \u00e9xito del proyecto. Nuestro reto, extraer todo su potencial.<\/p>\n

Como agencia de branding<\/b>, creemos en la innovaci\u00f3n, la honestidad y la calidad. Consideramos que el resultado de un proyecto bien trabajado puede suponer, adem\u00e1s de la consecuci\u00f3n de los objetivos marcados, una generaci\u00f3n de ideas, nuevos escenarios y oportunidades que favorecer\u00e1n el desarrollo de tu negocio.<\/p>\n

Trabajamos la estrategia de branding<\/b>
\nen estrecha colaboraci\u00f3n es la clave para obtener resultados: necesitamos conocer todo sobre la marca y su p\u00fablico objetivo, productos, servicios, entorno, valores, motivaciones, historia, equipo humano… para poder trabajar en las soluciones \u00f3ptimas y contribuir a su crecimiento.[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbsect-large\u00bb][vc_column el_class=\u00bbcolumn_inversion_mobile mobile_padding_spacer\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbportfoliorow\u00bb][vc_column_inner el_class=\u00bbpadding-simple\u00bb width=\u00bb1\/2″ offset=\u00bbvc_col-lg-8 vc_col-md-6″][vc_single_image image=\u00bb3088″ img_size=\u00bbfull\u00bb css_animation=\u00bbbottom-to-top\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ offset=\u00bbvc_col-lg-4 vc_col-md-6″][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n

\u00bfQu\u00e9 ofrecemos?<\/h4>\n

[\/vc_column_text][vc_column_text css_animation=\u00bbbottom-to-top\u00bb css=\u00bb\u00bb el_class=\u00bbservei\u00bb]<\/p>\n

Arquitectura de marca y naming Andorra<\/h2>\n

[\/vc_column_text][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]La organizaci\u00f3n de la marca, las bases sobre las que se estructuran sus pilares. Trabajamos en la estrat\u00e8egia de desarrollo de la marca y sus productos y servicios<\/strong> y te ayudamos a definir como se estructura tu marca y su portfolio de productos<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbsect-large serveis\u00bb][vc_column el_class=\u00bbmobile_padding_spacer\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbportfoliorow\u00bb][vc_column_inner width=\u00bb1\/2″ offset=\u00bbvc_col-lg-4 vc_col-md-6″][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n

Territorio de marca<\/h2>\n

[\/vc_column_text][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]La esencia de lo que transmite la marca a los usuarios, lo que la hace \u00fanica Te ayudamos a definir los atributos de marca<\/strong> para encontrar ese espacio conceptual, el territorio de marca<\/strong>, la hoja de ruta de tu estrategia de contenidos<\/strong>.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbpadding-simple\u00bb width=\u00bb1\/2″ offset=\u00bbvc_col-lg-8 vc_col-md-6″][vc_single_image image=\u00bb3998″ img_size=\u00bbfull\u00bb alignment=\u00bbright\u00bb css_animation=\u00bbbottom-to-top\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbsect-large serveis reverse\u00bb][vc_column el_class=\u00bbcolumn_inversion_mobile mobile_padding_spacer\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbportfoliorow\u00bb][vc_column_inner el_class=\u00bbpadding-simple\u00bb width=\u00bb1\/2″ offset=\u00bbvc_col-lg-8 vc_col-md-6″][vc_single_image image=\u00bb3090″ img_size=\u00bbfull\u00bb css_animation=\u00bbbottom-to-top\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ offset=\u00bbvc_col-lg-4 vc_col-md-6″][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n

Naming<\/h2>\n

[\/vc_column_text][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]Todo de todo el mundo tiene un nombre. Como agencia de naming<\/strong>, creamos nombres identificativos, asociados a una personalidad y un tono de voz. Creamos namings<\/strong> de marca coherentes y relevantes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbblock-right sect-large big-image\u00bb][vc_column][vc_row_inner disable_element=\u00bbyes\u00bb][vc_column_inner][vc_empty_space height=\u00bb64″ el_class=\u00bbrwdshow\u00bb][vc_raw_html]PGRpdiBjbGFzcz0iZW1iZWQtY29udGFpbmVyIj48aWZyYW1lIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzUwNjk2OTQyMz9hdXRvcGxheT0xJmFtcDtsb29wPTEmYW1wO2F1dG9wYXVzZT0wJmFtcDtiYWNrZ3JvdW5kPTEiIHdpZHRoPSI2NDAiIGhlaWdodD0iMzYwIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImF1dG9wbGF5OyBmdWxsc2NyZWVuOyBwaWN0dXJlLWluLXBpY3R1cmUiIGFsbG93ZnVsbHNjcmVlbj0iIj48L2lmcmFtZT48L2Rpdj4=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=\u00bbyes\u00bb css=\u00bb.vc_custom_1671457218199{background-image: url(https:\/\/www.wowcomunicacio.com\/wp-content\/uploads\/2022\/11\/ConcursLlengua_Coloms-2.jpg?id=3123) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_column_inner][vc_empty_space height=\u00bb820″][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u00bb3844″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb css_animation=\u00bbtop-to-bottom\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb css_animation=\u00bbfadeIn\u00bb disable_element=\u00bbyes\u00bb el_class=\u00bbsect-large\u00bb][vc_column][vc_row_inner css=\u00bb.vc_custom_1668611406059{background-image: url(https:\/\/www.wowcomunicacio.com\/wp-content\/uploads\/2022\/11\/animacio-1.jpg?id=3113) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_column_inner][vc_empty_space height=\u00bb820″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbsect-large serveis\u00bb][vc_column el_class=\u00bbmobile_padding_spacer\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbportfoliorow\u00bb][vc_column_inner width=\u00bb1\/2″ offset=\u00bbvc_col-lg-4 vc_col-md-6″][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n

Logotipo y lenguaje gr\u00e1fico<\/h2>\n

[\/vc_column_text][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]El elemento que tangibiliza el valor de la marca. Creamos proyectos de identidad de corporativa<\/strong> que se despliegan m\u00e1s all\u00e1 del logotipo<\/strong>, desarrollando un lenguaje gr\u00e1fico<\/strong> identitario y \u00fanico.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbpadding-simple\u00bb width=\u00bb1\/2″ offset=\u00bbvc_col-lg-8 vc_col-md-6″][vc_single_image image=\u00bb3086″ img_size=\u00bbfull\u00bb alignment=\u00bbright\u00bb css_animation=\u00bbbottom-to-top\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbsect-large\u00bb][vc_column el_class=\u00bbcolumn_inversion_mobile mobile_padding_spacer\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbportfoliorow\u00bb][vc_column_inner el_class=\u00bbpadding-simple\u00bb width=\u00bb1\/2″ offset=\u00bbvc_col-lg-8 vc_col-md-6″][vc_single_image image=\u00bb3080″ img_size=\u00bbfull\u00bb css_animation=\u00bbbottom-to-top\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ offset=\u00bbvc_col-lg-4 vc_col-md-6″][vc_column_text css_animation=\u00bbbottom-to-top\u00bb el_class=\u00bbservei\u00bb]<\/p>\n

Brand guard<\/h2>\n

[\/vc_column_text][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]Ofrecemos servicios de consultor\u00eda<\/strong> always on para ayudarte en las decisiones de marca. Como guardianes de marca, defendemos la hoja de ruta marcada en la estrategia de marca<\/strong> y, si es necesario, la adaptamos para ajustarnos a nuevos contextos.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbblock-right sect-large big-image\u00bb][vc_column][vc_row_inner disable_element=\u00bbyes\u00bb][vc_column_inner][vc_empty_space height=\u00bb64″ el_class=\u00bbrwdshow\u00bb][vc_raw_html]PGRpdiBjbGFzcz0iZW1iZWQtY29udGFpbmVyIj48aWZyYW1lIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzUwNjk2OTQyMz9hdXRvcGxheT0xJmFtcDtsb29wPTEmYW1wO2F1dG9wYXVzZT0wJmFtcDtiYWNrZ3JvdW5kPTEiIHdpZHRoPSI2NDAiIGhlaWdodD0iMzYwIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImF1dG9wbGF5OyBmdWxsc2NyZWVuOyBwaWN0dXJlLWluLXBpY3R1cmUiIGFsbG93ZnVsbHNjcmVlbj0iIj48L2lmcmFtZT48L2Rpdj4=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=\u00bbyes\u00bb css=\u00bb.vc_custom_1671457218199{background-image: url(https:\/\/www.wowcomunicacio.com\/wp-content\/uploads\/2022\/11\/ConcursLlengua_Coloms-2.jpg?id=3123) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_column_inner][vc_empty_space height=\u00bb820″][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u00bb3842″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb css_animation=\u00bbtop-to-bottom\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb css_animation=\u00bbfadeIn\u00bb disable_element=\u00bbyes\u00bb el_class=\u00bbsect-large\u00bb][vc_column][vc_row_inner css=\u00bb.vc_custom_1668595069398{background-image: url(https:\/\/www.wowcomunicacio.com\/wp-content\/uploads\/2022\/11\/caldea_branding-1.jpg?id=3081) !important;}\u00bb][vc_column_inner][vc_empty_space height=\u00bb820″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css_animation=\u00bbfadeIn\u00bb el_class=\u00bbcta-tancament\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb9\/12″][vc_column_text css_animation=\u00bbbottom-to-top\u00bb]<\/p>\n

Hacemos Wow<\/h2>\n

Conozc\u00e1monos mejor. Explica nos tu proyecto y empezamos.[\/vc_column_text]\n

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